Fervency as a metric

WOOOOOOOO AAAAPPPPPLLLLLE PAYMENTS ARE NEARLY HERE. Apple seem to have screwed down their partners to get maximum value from all sides of the deal, years of iWallet patents are ready to spew forth into the public conscience and take over the payments world, a beauty parade of top line merchants are ready to show off and launch a set of use cases for rich people and we might even see a payment capable wearable. WOOOO, WOOOO and thrice WOOOO.

My question is this…

Do Apple wait until the moons are fully aligned (moons = every piece of the business model and technology puzzle) or do they actually measure and judge their new launches based on the levels of fervency they expect them to reach? If they don’t score highly on the Fervency Scale their launch is delayed another year? My bored train journey mind likes to think of the latter when obviously it is the former. Here is my even lazier scribble of the Apple Fervency Metric Chart (good luck reading my handwriting)


fervency scale


Last year it was all about the Touch ID, a piece of infrastructure that made payments potentially a possibility perhaps and a cheaper model expanding the Apple ecosystem to even the poorest of folks i.e. rich. The year before that it was all about a bigger form factor (much the same as one of this year’s key themes).  This year is the fervency scale right? Will the launch of payments have free reign and not be dwarfed by other meagre feature adds (or a broken aerials)? Can they tie all those previously launched pieces together? Coupled with the launch of a wearable that might have NFC and enable payments without distracting you from looking at your screen, will it break the fervency scale?

I don’t know but I do know that on September the 9th at 6pm Greenwich Mean, 10am Pacific the fervency metric will be pretty near the top of my silly chart. Also the mythical Apple folk that score their new releases by this mythical measurement will be classed by their new iWatch as hyperactive near death via euphoria. Will the public reaction in usage be the same? Time will tell…or the device that historically told the time will tell.

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