Curve launch – The embodiment of the Faster Plastic Horse?

Following on from my recent post about Faster Plastic Horse, and the importance of plastic cards for a long time yet, I was contacted by Anna Mostyn-Williams of Curve asking if I would like to find out more about their fantastic plastic product. I said yes as it sounded brilliant.

On Monday I had a chat with two of the three founders of Curve Anna and Tom Foster-Carter the COO of Curve. The CEO is Shachar Bialick.

In their own words this is what Curve is.

‘Curve simplifies payments by combining all of a person’s bank cards into one card which is accepted everywhere.

Curve is supported by a mobile app and contains chip and pin, magstripe and contactless technology.

Built on the MasterCard® Network, Curve works just like a standard bank card, unlocking a set of services to help everyone become savvier with their money, underpinned by simplicity, control, security and fraud protection.’

Combining all cards into one has been offered before by some of those Kickstarter backed wunder cards which require bluetooth connection to a phones and battery power of its own but this is the first time (to my limited knowledge) anyone has done it behind a normal piece of plastic and available in the UK.

You choose the card you want to use in app and it is then set to the default card for use by the Curve card. Once set you can just pay as normal. No need for your phone at all really if you just want to take the card.

They are offering some nice transaction categorisation features and allowing you to group more easily your actual card spending across multiple accounts. Manual process at the moment to begin though. There are realtime notifications aplenty too (which I suspect a lot of cards added to Curve might not have today).

There are a few killer features that the card has above the ones already mentioned. The ability to use Amex more widely i.e. everywhere Mastercard is accepted. You still collect all your usage benefits from any card added e.g. air miles, loyalty points etc.


The ability to add cards from other country based accounts and then take away the FX complication. They will do the conversion at wholesale rate and then charge a fee on top. This means people traveling or new to country can use existing accounts more easily. This FX play is also a big reason that Taavet Hinrikus of Transferwise invested early on. Partnership opportunities are clearly another great future benefit for Curve.

They will also have the ability in future to reverse decisions made e.g. if you accidentally charge a business expense to a personal card. Talk of a platform play in this area was very interesting indeed but that is one for the future and has real potential to insert new features into the existing purchase process and rails.

There is however a downside, they do not have an Android app yet (the COO is an Android user so he assured me it won’t be long) which meant I can’t become a beta user because I would use this service as I have multiple cards to help manage the family finances. There is also a one off charge of £35 which may put some people off but I suspect not too many.

Any other challenges I can see? Getting people onboard is obviously the big challenge and ensuring they get enough fee earning business/partnerships on top of the one off joining fee to make it viable in the long term.

I think it is a great looking product, the key will be execution and if it really can work across geographies and card schemes as seamlessly as they are proposing / demoing / beta testing with iPhone owners then they have a great opportunity to build something smart on all that existing plastic based infrastructure that we all know and love and understand how to use. I wish them luck and I hope they get that Android app sooner rather than later because I want to use this. Thanks to Anna and Tom for the demo.

They have published a nice video giving an overview of the features. It has a killer last line taking a dig at those other battery powered cards trying to do something similar.

You can sign up here

You can find out much more about the team and the product in their press area

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